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Blog Articles
5 Simple Steps To Select The Right Platform For Marketing Your Business Online
Choosing the right online marketing platform is key to reaching your target audience and achieving business growth. #marketingstrategy
Increasing Add to Cart Rate for an apparel brand on Shopify: June 2022
Problem: An apparel brand has a very poor conversion rate on Shopify. The conversion rate is from 0.2-0.5% which is below industry standards of 1.5% for an apparel store. Their add-to-cart rate was between 1.44% to 1.9%. By doing some changes, we were able to increase their add to cart to 4-5% Step 1: Identify … Read more
Ideal Performance vs Branding spends split for a D2C or eCommerce Brand
A D2C company or an eCommerce brand need to focus on two important ways to drive growth, both in the short term and long term by focusing on performance marketing and brand building. In this article, we will cover the ideal performance and branding spit for a D2C (direct to consumer) or eCommerce business. Performance … Read more
Ideal Platform Wise Budget Split for Ecommerce Brands: Meta Ads, Google Ads, Others
As a company grows, it becomes very important to figure out the right strategy across different marketing channels. In this article we will cover the budget split for a D2C brand or an eCommerce brand across various platforms like Facebook, Google and other platforms for performance marketing, that is, the goal is sales and not … Read more
Retention & Acquisition: What is the ideal Budget for marketing
For any business, whether online or offline, having an acquisition and retention strategy is very important. In this article, we will understand what should be the ideal retention and acquisition budget mix for any business. Retention & Acquisition Meaning Acquisition means getting new customers to your business and retention means reaching out to existing customers … Read more
How to make the best of your negative ratings on Amazon?
If you have a lesser than 3.5 stars rating on Amazon or any other eCommerce website, then this article will help you understand how to make the best use of poor ratings and still have good sales. Remove Negative Reviews The easiest and most effective way to improve ratings is to reduce negative ratings, which … Read more
How to Structure Meta Campaigns in May 2022 – Facebook campaigns not working.
Many businesses that are running Meta Ads (previously known as Facebook ads) are seeing diminishing returns in 2022. One of the major reasons for this is because of iOS tracking and Facebook changes from their end. In this article, we will cover how these businesses can recover from this loss on their Facebook portal and … Read more
3 Steps to Start Your Own Influencer Marketing Agency and earn money online
With the rise of Influencer Marketing, a lot of brands are looking to sign up Influencers. In this time one can start and successfully scale their own influencer marketing agency in a few simple steps! 3 steps to starting your own Influencer Marketing Agency Find Influencers & Get their Rates For an Influencer Marketing Agency, … Read more
How to Increase Reviews and Ratings on Amazon in 2023? Tried and Tested
Reviews play an important role for buyers to make a purchase decision. Amazon, like any other marketplace, also holds this true. Hence for a seller, ensuring that they are getting good reviews is very important. This article will cover how to get reviews and ratings on your eCommerce portals like Amazon, Flipkart, eBay etc. Ideal … Read more
Amazon Hygiene Checklist | The Must-Haves to increase your sale and Rank on Amazon with Examples
Amazon, like Google and Bing, is also a search engine. If a brand or seller wants to establish themselves on Amazon, they cannot achieve this by simply spending money on Amazon ads. It is essential to have a few things to boost eCommerce sales. Many sellers might not pay much attention to these amazon must-haves; … Read more
How To Increase and Improve Influencer Marketing Conversion Rate?
Influencer Marketing Conversion Rate would depend a lot on your industry, pricing and user journey flow. The highest impact though would be the influencer’s integration in their post or video. It would depend on how well they are calling out the problem and placing the brand as a solution. Apart from this the website user … Read more
Ideal Customer Acquisition Strategy for an Online Business
Today a lot of direct to consumers (D2C) businesses are emerging as online sales are increasing. It is projected that ecommerce sales will increase by 16% in the USA in 2022.[1] Work from home has given this industry a huge increase and offline retailers have also started seeing the benefits of moving online. Due to … Read more
Commonly Used Influencer Marketing Terms
This article will cover all the commonly used terms in Influencer Marketing. This is helpful for brands who are new to influencer marketing and for upcoming influencers. Read more about the ideal influencer marketing strategy here Influencer Marketing KPIs (Key Performance Indicators) Impressions: Impressions refer to the number of times the content has been displayed … Read more
Ideal Influencer Marketing Strategy for a D2C Business
Influencer Marketing is a great way to build credibility and trust for new upcoming D2C brands. With the right Influencer Marketing Strategy, one might see a boost in all the important metrics of the brand. However, influencer marketing can also deliver ROI less than 1 if not planned or implemented well. Overview of the Influencer … Read more
Influencer Marketing: Pros and Cons | Is It Suitable For Your Business?
Be it Youtube, Instagram, snapchat, tiktok or Facebook, these days a lot of brands are leveraging these platforms; and lots of people are getting aware of the term “influencer marketing” so let’s understand what it is exactly and if it is the correct strategy for your In this article we will go over the following … Read more