Is Google Search Dying Out? For years, Google Search has been the go-to for finding answers to almost anything. Whether it’s looking up a recipe, finding local businesses, or researching a new product, we’ve relied on Google to provide us with the most relevant information. But in recent years, a growing number of people have […]
Is Google Search Still Relevant in 2025? The Truth About Search Trends
Online Ads and Information Overload: Impact on the Consumer Behaviour
We’re constantly bombarded with information from all directions-social media updates, online ads, emails, and more. This relentless influx can lead to what’s known as information overload, a state where the sheer volume of data becomes overwhelming, making it challenging to process and make decisions.
Case Study: Transforming Website Performance at Toposel
Introduction At Toposel, we pride ourselves on delivering top-notch website optimization services that drive tangible results. This case study showcases a significant achievement for one of our clients, where we dramatically improved their website’s page speed score, enhancing user experience, SEO, and conversion rates. Background Our client, a prominent company with a WordPress website, was […]
Case Study: Big Growth for a Skincare D2C Indian Brand
Overview Last month, our brand saw amazing growth in online sessions and sales. We had a big 276% increase in sales reaching Rupees Fifty one lakhs, and a huge 599% rise in total orders. Here’s how we made it happen: Key Metrics How We Did It Results Our hard work paid off big time! We […]
The Transformative Shift in Influencer Marketing: Micro-Influencers, Authenticity, and Success.
In the dynamic realm of influencer marketing, a transformative shift is reshaping the landscape. The days of relying solely on celebrity endorsements are fading, and a new era is dawning—one characterized by micro-influencers, the supremacy of authentic content, and values-driven partnerships. This evolution offers the promise of a more authentic and precise approach, establishing profound […]
Mastering Voice Search Optimization: The Path to Greater Online Visibility and Enhanced User Experience
Voice search optimization: Unleash your online potential with conversational keywords and enhance user experience.
The strategy of Skincare Brands on Threads
Have you run into your favourite beauty brand while scrolling your threads? Perhaps yes! In the modern world, the fast paced regimen requires staying connected. Skincare brands are no exception to this trend. Enter Threads – the innovative platform that has captivated skincare brands’ attention, transforming how they engage with their audiences. Skincare companies are […]
CBO vs ABO for performance marketing – the game changer
Introduction In the ever-changing landscape of meta ads (Facebook Ads), finding the perfect formula to unlock the full potential of our campaigns can be as challenging as finding the ideal GIF reaction for every situation. Enter budget optimization – the secret ingredient to make or break your performance marketing efforts. With two powerful budget optimization […]
PMax Campaign – How to & Results
Introduction Are you tired of the never-ending search for the ultimate productivity hack? Look no further, as the PMax Campaign promises to revolutionize your efficiency game! With genuine data backing its effectiveness, this campaign aims to uncover the secrets to maximizing productivity in the wittiest and most engaging manner possible. Join us as we delve […]
Decline of Influencer Marketing in India for D2C brands?
Introduction You must have seen your favourite Instagram influencer in an ad for a perfume brand. It is because D2C firms, short form for Direct-to-Consumer, have lately featured influencers in their marketing campaigns. It extends their reach to the target audience effectively. However, there seems to be a shock wave coming around. Statistics disclose a […]