Author: Toposel Digital Marketing

The Transformative Shift in Influencer Marketing: Micro-Influencers, Authenticity, and Success.

In the dynamic realm of influencer marketing, a transformative shift is reshaping the landscape. The days of relying solely on celebrity endorsements are fading, and a new era is dawning—one characterized by micro-influencers, the supremacy of authentic content, and values-driven partnerships. This evolution offers the promise of a more authentic and precise approach, establishing profound […]

The strategy of Skincare Brands on Threads

Have you run into your favourite beauty brand while scrolling your threads? Perhaps yes! In the modern world, the fast paced regimen requires staying connected. Skincare brands are no exception to this trend. Enter Threads – the innovative platform that has captivated skincare brands’ attention, transforming how they engage with their audiences. Skincare companies are […]

CBO vs ABO for performance marketing – the game changer

Introduction In the ever-changing landscape of meta ads (Facebook Ads), finding the perfect formula to unlock the full potential of our campaigns can be as challenging as finding the ideal GIF reaction for every situation. Enter budget optimization – the secret ingredient to make or break your performance marketing efforts.  With two powerful budget optimization […]

PMax Campaign – How to & Results

Introduction Are you tired of the never-ending search for the ultimate productivity hack? Look no further, as the PMax Campaign promises to revolutionize your efficiency game! With genuine data backing its effectiveness, this campaign aims to uncover the secrets to maximizing productivity in the wittiest and most engaging manner possible. Join us as we delve […]

Decline of Influencer Marketing in India for D2C brands?

Introduction You must have seen your favourite Instagram influencer in an ad for a perfume brand. It is because D2C firms, short form for Direct-to-Consumer, have lately featured influencers in their marketing campaigns. It extends their reach to the target audience effectively. However, there seems to be a shock wave coming around. Statistics disclose a […]

Case Study: How boAt boosted its ROAS by 5x

In the ever-evolving digital marketing landscape, achieving an exceptional Return on Ad Spend (ROAS) is an exceptional milestone. In this regard, boAt, a prominent player in the consumer electronics industry, orchestrated a remarkable turnaround, elevating their ROAS by an impressive 5x.  With a spotlight on their strategic manoeuvres, data-driven insights, and innovative approaches, boAt uncovered […]

Why are thumb-stopping creatives important, and how can you create them?

In a fast-paced world, capturing the audience’s reactions almost seems like a battle. The concept of “thumb-stopping creatives” has emerged as a crucial strategy to break through the noise and compel users to pause and engage with content. But what makes these creatives so important?  Thumb-stopping creatives are visually captivating and attention-grabbing content that halts […]

Zomato Marketing Strategy: A Case Study on Top 7 Marketing Trends 

How often have you avoided getting off your cosy bed to make yourself a meal? You probably called it a day, and Zomato-ed your way out. Zomato has taken the foodie world by storm with its innovative marketing strategy that satisfies appetite and serves up trends! In FY 2016-21, Zomato grew at a 62% revenue […]

Performance Marketing: Proven Strategies to Enhance Meta Ads ROAS

Ever wondered how many hours people waste watching cat videos online? Well, let’s turn that wasted time into ROI gold! With around 50% of people guilty of accidentally clicking on ads (we’ve all been there!), it’s time to turn those accidental taps into delightful conversions.  Maximising Return on Ad Spend (ROAS) is the key to […]