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The strategy of Skincare Brands on Threads

Have you run into your favourite beauty brand while scrolling your threads? Perhaps yes! In the modern world, the fast paced regimen requires staying connected. Skincare brands are no exception…

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CBO vs ABO for performance marketing – the game changer

Introduction In the ever-changing landscape of meta ads (Facebook Ads), finding the perfect formula to unlock the full potential of our campaigns can be as challenging as finding the ideal…

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PMax Campaign – How to & Results

Introduction Are you tired of the never-ending search for the ultimate productivity hack? Look no further, as the PMax Campaign promises to revolutionize your efficiency game! With genuine data backing…

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Decline of Influencer Marketing in India for D2C brands?

Introduction You must have seen your favourite Instagram influencer in an ad for a perfume brand. It is because D2C firms, short form for Direct-to-Consumer, have lately featured influencers in…

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Why are thumb-stopping creatives important, and how can you create them?

In a fast-paced world, capturing the audience's reactions almost seems like a battle. The concept of "thumb-stopping creatives" has emerged as a crucial strategy to break through the noise and…

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Zomato Marketing Strategy: A Case Study on Top 7 Marketing Trends 

How often have you avoided getting off your cosy bed to make yourself a meal? You probably called it a day, and Zomato-ed your way out. Zomato has taken the…

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Performance Marketing: Proven Strategies to Enhance Meta Ads ROAS

Ever wondered how many hours people waste watching cat videos online? Well, let's turn that wasted time into ROI gold! With around 50% of people guilty of accidentally clicking on…

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Increasing Conversion Rate – Cosmetic Brand Case Study in Indian Market

This article is about how a cosmetic brand in India increased its sales by making changes to its marketing strategy. It will explain how the brand was able to attract…

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Ideal Performance vs Branding spends split for a D2C or eCommerce Brand 

A D2C company or an eCommerce brand need to focus on two important ways to drive growth, both in the short term and long term by focusing on performance marketing…

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Ideal Platform Wise Budget Split for Ecommerce Brands: Meta Ads, Google Ads, Others  

As a company grows, it becomes very important to figure out the right strategy across different marketing channels. In this article we will cover the budget split for a D2C…

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