Category: Performance Marketing

CBO vs ABO for performance marketing – the game changer

Introduction In the ever-changing landscape of meta ads (Facebook Ads), finding the perfect formula to unlock the full potential of our campaigns can be as challenging as finding the ideal GIF reaction for every situation. Enter budget optimization – the secret ingredient to make or break your performance marketing efforts.  With two powerful budget optimization […]

PMax Campaign – How to & Results

Introduction Are you tired of the never-ending search for the ultimate productivity hack? Look no further, as the PMax Campaign promises to revolutionize your efficiency game! With genuine data backing its effectiveness, this campaign aims to uncover the secrets to maximizing productivity in the wittiest and most engaging manner possible. Join us as we delve […]

Why are thumb-stopping creatives important, and how can you create them?

In a fast-paced world, capturing the audience’s reactions almost seems like a battle. The concept of “thumb-stopping creatives” has emerged as a crucial strategy to break through the noise and compel users to pause and engage with content. But what makes these creatives so important?  Thumb-stopping creatives are visually captivating and attention-grabbing content that halts […]

Zomato Marketing Strategy: A Case Study on Top 7 Marketing Trends 

How often have you avoided getting off your cosy bed to make yourself a meal? You probably called it a day, and Zomato-ed your way out. Zomato has taken the foodie world by storm with its innovative marketing strategy that satisfies appetite and serves up trends! In FY 2016-21, Zomato grew at a 62% revenue […]

Performance Marketing: Proven Strategies to Enhance Meta Ads ROAS

Ever wondered how many hours people waste watching cat videos online? Well, let’s turn that wasted time into ROI gold! With around 50% of people guilty of accidentally clicking on ads (we’ve all been there!), it’s time to turn those accidental taps into delightful conversions.  Maximising Return on Ad Spend (ROAS) is the key to […]

Ideal Performance vs Branding spends split for a D2C or eCommerce Brand 

A D2C company or an eCommerce brand need to focus on two important ways to drive growth, both in the short term and long term by focusing on performance marketing and brand building. In this article, we will cover the ideal performance and branding spit for a D2C (direct to consumer) or eCommerce business.  Performance […]

Ideal Platform Wise Budget Split for Ecommerce Brands: Meta Ads, Google Ads, Others  

As a company grows, it becomes very important to figure out the right strategy across different marketing channels. In this article we will cover the budget split for a D2C brand or an eCommerce brand across various platforms like Facebook, Google and other platforms for performance marketing, that is, the goal is sales and not […]