Author: Vipa J

Increasing Conversion Rate – Cosmetic Brand Case Study in Indian Market

This article is about how a cosmetic brand in India increased its sales by making changes to its marketing strategy. It will explain how the brand was able to attract more customers and convince them to buy their products. Results: Improvement in Conversion Rate We managed to increase the conversion rate across the funnel Metric […]

Increasing Add to Cart Rate for an apparel brand on Shopify: June 2022 

Problem: An apparel brand has a very poor conversion rate on Shopify. The conversion rate is from 0.2-0.5% which is below industry standards of 1.5% for an apparel store. Their add-to-cart rate was between 1.44% to 1.9%. By doing some changes, we were able to increase their add to cart to 4-5%  Step 1: Identify […]

Ideal Performance vs Branding spends split for a D2C or eCommerce Brand 

A D2C company or an eCommerce brand need to focus on two important ways to drive growth, both in the short term and long term by focusing on performance marketing and brand building. In this article, we will cover the ideal performance and branding spit for a D2C (direct to consumer) or eCommerce business.  Performance […]

Ideal Platform Wise Budget Split for Ecommerce Brands: Meta Ads, Google Ads, Others  

As a company grows, it becomes very important to figure out the right strategy across different marketing channels. In this article we will cover the budget split for a D2C brand or an eCommerce brand across various platforms like Facebook, Google and other platforms for performance marketing, that is, the goal is sales and not […]

Retention & Acquisition: What is the ideal Budget for marketing 

For any business, whether online or offline, having an acquisition and retention strategy is very important. In this article, we will understand what should be the ideal retention and acquisition budget mix for any business.  Retention & Acquisition Meaning  Acquisition means getting new customers to your business and retention means reaching out to existing customers […]

How to make the best of your negative ratings on Amazon?

If you have a lesser than 3.5 stars rating on Amazon or any other eCommerce website, then this article will help you understand how to make the best use of poor ratings and still have good sales.  Remove Negative Reviews  The easiest and most effective way to improve ratings is to reduce negative ratings, which […]

How to Structure Meta Campaigns in May 2022 – Facebook campaigns not working. 

Many businesses that are running Meta Ads (previously known as Facebook ads) are seeing diminishing returns in 2022. One of the major reasons for this is because of iOS tracking and Facebook changes from their end. In this article, we will cover how these businesses can recover from this loss on their Facebook portal and […]

3 Steps to Start Your Own Influencer Marketing Agency and earn money online 

With the rise of Influencer Marketing, a lot of brands are looking to sign up Influencers. In this time one can start and successfully scale their own influencer marketing agency in a few simple steps!  3 steps to starting your own Influencer Marketing Agency  Find Influencers & Get their Rates  For an Influencer Marketing Agency, […]

How to Increase Reviews and Ratings on Amazon in 2023? Tried and Tested 

Reviews play an important role for buyers to make a purchase decision. Amazon, like any other marketplace, also holds this true. Hence for a seller, ensuring that they are getting good reviews is very important. This article will cover how to get reviews and ratings on your eCommerce portals like Amazon, Flipkart, eBay etc.  Ideal […]

Amazon Hygiene Checklist | The Must-Haves to increase your sale and Rank on Amazon with Examples

Amazon, like Google and Bing, is also a search engine. If a brand or seller wants to establish themselves on Amazon, they cannot achieve this by simply spending money on Amazon ads. It is essential to have a few things to boost eCommerce sales. Many sellers might not pay much attention to these amazon must-haves; […]