Influencer Marketing Conversion Rate would depend a lot on your industry, pricing and user journey flow. The highest impact though would be the influencer’s integration in their post or video. It would depend on how well they are calling out the problem and placing the brand as a solution. Apart from this the website user […]
Author: Vipa J
Ideal Customer Acquisition Strategy for an Online Business
Today a lot of direct to consumers (D2C) businesses are emerging as online sales are increasing. It is projected that ecommerce sales will increase by 16% in the USA in 2022.[1] Work from home has given this industry a huge increase and offline retailers have also started seeing the benefits of moving online. Due to […]
Commonly Used Influencer Marketing Terms
This article will cover all the commonly used terms in Influencer Marketing. This is helpful for brands who are new to influencer marketing and for upcoming influencers. Read more about the ideal influencer marketing strategy here Influencer Marketing KPIs (Key Performance Indicators) Impressions: Impressions refer to the number of times the content has been displayed […]
Ideal Influencer Marketing Strategy for a D2C Business
Influencer Marketing is a great way to build credibility and trust for new upcoming D2C brands. With the right Influencer Marketing Strategy, one might see a boost in all the important metrics of the brand. However, influencer marketing can also deliver ROI less than 1 if not planned or implemented well. Overview of the Influencer […]
Influencer Marketing: Pros and Cons | Is It Suitable For Your Business?
Be it Youtube, Instagram, snapchat, tiktok or Facebook, these days a lot of brands are leveraging these platforms; and lots of people are getting aware of the term “influencer marketing” so let’s understand what it is exactly and if it is the correct strategy for your In this article we will go over the following […]