Table of Contents
Overview
Toposel is partnered with one of India’s leading D2C skincare brand where toposel is leading growth marketing efforts. Last month, this brand saw amazing growth in online sessions and sales. This strategy led to a whooping 276% increase in sales reaching and a huge 599% rise in total orders.
Here’s how we made it happen:
Key Metrics
- Online Store Sessions: 2,47,255 (↑ 124%)
- Total Sales: ₹48,72,491.30 (↑ 276%)
- Total Orders: 12,337 (↑ 599%)
- Total Sales without Returns: ₹51,20,136.09
How We Did It
- Speeding Up the Website
- We made the Shopify website faster, which helped improve the overall shopping experience and led to more sales.
- This included data given to us from speed-testing tools like page speed dev
- Understanding current Shopify theme constraints and working around it
- Removing excess codes and structuring them
- Image resizing with webp
- Implementing lazy loading and more
- Influencer Power
- We worked with influencers to create catchy videos with great hooks and prices.
- Found a winning video that brought down the cost per new customer to just ₹22.
- Smart Offers
- Rolled out special deals like “Buy 3 @ X” and “Buy 1 Get 1 Free (B1G1)”.
- The “Buy 3 @ X” offer ran for a longer time, while B1G1 was timed perfectly around payday.
- Quick Campaigns
- Set up our campaigns in a way that we could quickly boost the best-performing ads.
- Scales the best ads from INR 3,000 a day to INR 80,000 a day across different platforms and funnels
- Better Ads on Meta and Google
- Used influencer videos in our Meta and Google ads, which got more people clicking and trusting our brand.
- Not only had our CTR improved but also the creative engagement quality and creative score.
- Remarketing Magic
- Reached out to people who visited our site but didn’t buy anything, convincing them to come back and make a purchase.
- Our campaign structure made it easier for us to find the right people easily and make targeted ads on them
Results
Our hard work paid off big time! We saw a 276% jump in total sales and a 599% increase in total orders. The new pricing structure did lower our average selling price, but it helped double our return on ad spend (ROAS).
Conclusion
This case study shows how a mix of website improvements, influencer content, special offers, and smart advertising can lead to huge growth. By always looking at what works and making changes, we hit some great numbers and set a new record for success.
FAQs
1. My skincare brand has stopped growing even though I’m spending more on Meta Ads. What are the biggest reasons this happens, and how can I fix it?
One of the biggest reasons skincare brands hit a growth plateau is relying only on increasing ad spend while ignoring other parts of the customer journey. Common issues include creative fatigue, a slow Shopify website, poor landing page experience, weak offers, and limited remarketing.
In one of Toposel’s ecommerce case studies, the solution wasn’t simply spending more on Meta Ads. The team improved Shopify website speed, launched high-converting influencer creatives, introduced bundle offers like Buy 3 and strategically timed B1G1 campaigns, and built a structured scaling strategy across Meta and Google Ads. These optimizations contributed to a 276% increase in online sales and a 599% increase in total orders within a month.
2. Our Shopify store gets thousands of visitors every month, but very few people actually buy. What should we optimize first to increase conversions?
If you’re getting traffic but not sales, focus on your conversion rate before increasing your advertising budget.
Start by improving website speed, simplifying the buying journey, optimizing product pages, testing stronger offers, and using remarketing to recover abandoned visitors.
For one ecommerce brand, Toposel optimized Shopify by removing unnecessary code, implementing lazy loading, converting images to WebP, and improving page performance. Combined with better offers and advertising, these changes helped significantly improve conversions while supporting record-breaking revenue growth.
3. How can I increase sales for my skincare brand without simply offering bigger discounts or spending significantly more on advertising?
Sustainable ecommerce growth usually comes from improving conversion rather than increasing discounts.
Instead of relying on constant price cuts, focus on:
- Better website performance
- Stronger creative content
- Bundle pricing
- Customer retention
- Remarketing
- Smarter campaign scaling
In Toposel’s case study, the brand achieved 276% sales growth through operational improvements and smarter marketing rather than simply increasing advertising budgets or running deeper discounts.
4. What’s the fastest way to identify winning Meta Ads and scale them from a few thousand rupees a day to much larger budgets without hurting ROAS?
The key is identifying winning creatives early and scaling them systematically instead of increasing every campaign’s budget.
Top-performing creatives should be expanded across different audiences, campaign types, and platforms while continuously monitoring performance.
In this campaign, Toposel scaled successful ads from approximately ₹3,000 per day to ₹80,000 per day, while maintaining efficiency through structured campaign architecture and creative testing.
5. Do influencer videos actually perform better than professionally produced ad creatives for skincare brands, and why do they convert better?
In many skincare categories, influencer-generated content performs exceptionally well because it feels authentic and builds trust faster than polished advertisements.
Real demonstrations, testimonials, and product experiences often improve click-through rates and customer confidence.
For this ecommerce campaign, Toposel identified a winning influencer video that reduced the cost of acquiring a new customer to just ₹22, while also improving creative engagement across both Meta and Google Ads.
6. What website speed improvements have the biggest impact on Shopify conversion rates and ecommerce sales?
Website speed improvements that commonly influence conversions include:
- Removing unnecessary scripts
- Compressing and serving images in WebP
- Lazy loading media
- Optimizing Shopify theme code
- Improving Core Web Vitals
- Reducing render-blocking resources
In this project, Toposel implemented these optimizations while working within Shopify’s theme limitations. The faster shopping experience became one of several improvements that contributed to a 276% increase in revenue.
7. If my customer acquisition cost is increasing every month, what strategies can help reduce it while continuing to grow revenue?
When acquisition costs rise, improving efficiency becomes more important than increasing spend.
Focus on stronger creatives, higher-converting landing pages, better remarketing, improved website speed, and promotional strategies that increase average order volume.
In Toposel’s ecommerce campaign, influencer-generated content dramatically reduced acquisition costs while bundle offers increased order volume, allowing the business to grow revenue more efficiently.
8. Should I focus on improving my Shopify website, running better Meta Ads, or creating stronger offers if my ecommerce sales have plateaued?
The highest-performing ecommerce brands rarely succeed because of one change alone.
Growth typically comes from improving the entire customer journey:
- Faster website
- Better creatives
- Smarter advertising
- Strategic pricing
- Effective remarketing
This integrated approach is exactly what Toposel implemented, resulting in 599% growth in total orders while also significantly increasing revenue.
9. What types of promotional offers increase total orders without damaging the long-term profitability of a skincare brand?
Bundle offers usually outperform blanket discounts because they encourage customers to purchase multiple products while protecting margins.
Offers like:
- Buy 2 Save More
- Buy 3 Bundle Pricing
- Limited-time B1G1
- Payday promotions
often produce better results than permanent discounts.
In Toposel’s campaign, a long-running Buy 3 offer increased purchase volume, while a strategically timed B1G1 campaign around payday generated additional sales without relying on continuous discounting.
10. How can remarketing campaigns bring back visitors who didn’t purchase the first time, and what audiences should I target?
Most ecommerce visitors don’t purchase during their first visit. Remarketing helps re-engage these potential customers through personalized advertising.
High-performing remarketing audiences typically include:
- Product page visitors
- Cart abandoners
- Checkout abandoners
- Previous purchasers
- High-engagement website visitors
In Toposel’s ecommerce case study, structured remarketing campaigns helped reconnect with interested shoppers using tailored messaging, contributing to the brand’s overall sales growth alongside website optimization and performance marketing.
