Table of Contents
Overview
Last month, our brand saw amazing growth in online sessions and sales. We had a big 276% increase in sales reaching Rupees Fifty one lakhs, and a huge 599% rise in total orders. Here’s how we made it happen:
Key Metrics
- Online Store Sessions: 2,47,255 (↑ 124%)
- Total Sales: ₹48,72,491.30 (↑ 276%)
- Total Orders: 12,337 (↑ 599%)
- Total Sales without Returns: ₹51,20,136.09
How We Did It
- Speeding Up the Website
- We made the Shopify website faster, which helped improve the overall shopping experience and led to more sales.
- This included data given to us from speed-testing tools like page speed dev
- Understanding current Shopify theme constraints and working around it
- Removing excess codes and structuring them
- Image resizing with webp
- Implementing lazy loading and more
- Influencer Power
- We worked with influencers to create catchy videos with great hooks and prices.
- Found a winning video that brought down the cost per new customer to just ₹22.
- Smart Offers
- Rolled out special deals like “Buy 3 @ X” and “Buy 1 Get 1 Free (B1G1)”.
- The “Buy 3 @ X” offer ran for a longer time, while B1G1 was timed perfectly around payday.
- Quick Campaigns
- Set up our campaigns in a way that we could quickly boost the best-performing ads.
- Scales the best ads from INR 3,000 a day to INR 80,000 a day across different platforms and funnels
- Better Ads on Meta and Google
- Used influencer videos in our Meta and Google ads, which got more people clicking and trusting our brand.
- Not only had our CTR improved but also the creative engagement quality and creative score.
- Remarketing Magic
- Reached out to people who visited our site but didn’t buy anything, convincing them to come back and make a purchase.
- Our campaign structure made it easier for us to find the right people easily and make targeted ads on them
Results
Our hard work paid off big time! We saw a 276% jump in total sales and a 599% increase in total orders. The new pricing structure did lower our average selling price, but it helped double our return on ad spend (ROAS).
Conclusion
This case study shows how a mix of website improvements, influencer content, special offers, and smart advertising can lead to huge growth. By always looking at what works and making changes, we hit some great numbers and set a new record for success.