Category: Uncategorized

The Transformative Shift in Influencer Marketing: Micro-Influencers, Authenticity, and Success.

In the dynamic realm of influencer marketing, a transformative shift is reshaping the landscape. The days of relying solely on celebrity endorsements are fading, and a new era is dawning—one characterized by micro-influencers, the supremacy of authentic content, and values-driven partnerships. This evolution offers the promise of a more authentic and precise approach, establishing profound […]

Decline of Influencer Marketing in India for D2C brands?

Introduction You must have seen your favourite Instagram influencer in an ad for a perfume brand. It is because D2C firms, short form for Direct-to-Consumer, have lately featured influencers in their marketing campaigns. It extends their reach to the target audience effectively. However, there seems to be a shock wave coming around. Statistics disclose a […]

Case Study: How boAt boosted its ROAS by 5x

In the ever-evolving digital marketing landscape, achieving an exceptional Return on Ad Spend (ROAS) is an exceptional milestone. In this regard, boAt, a prominent player in the consumer electronics industry, orchestrated a remarkable turnaround, elevating their ROAS by an impressive 5x.  With a spotlight on their strategic manoeuvres, data-driven insights, and innovative approaches, boAt uncovered […]

Increasing Add to Cart Rate for an apparel brand on Shopify: June 2022 

Problem: An apparel brand has a very poor conversion rate on Shopify. The conversion rate is from 0.2-0.5% which is below industry standards of 1.5% for an apparel store. Their add-to-cart rate was between 1.44% to 1.9%. By doing some changes, we were able to increase their add to cart to 4-5%  Step 1: Identify […]