In the dynamic realm of influencer marketing, a transformative shift is reshaping the landscape. The days of relying solely on celebrity endorsements are fading, and a new era is dawning—one characterized by micro-influencers, the supremacy of authentic content, and values-driven partnerships. This evolution offers the promise of a more authentic and precise approach, establishing profound […]
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Mastering Voice Search Optimization: The Path to Greater Online Visibility and Enhanced User Experience
Voice search optimization: Unleash your online potential with conversational keywords and enhance user experience.
Decline of Influencer Marketing in India for D2C brands?
Introduction You must have seen your favourite Instagram influencer in an ad for a perfume brand. It is because D2C firms, short form for Direct-to-Consumer, have lately featured influencers in their marketing campaigns. It extends their reach to the target audience effectively. However, there seems to be a shock wave coming around. Statistics disclose a […]
Case Study: How boAt boosted its ROAS by 5x
In the ever-evolving digital marketing landscape, achieving an exceptional Return on Ad Spend (ROAS) is an exceptional milestone. In this regard, boAt, a prominent player in the consumer electronics industry, orchestrated a remarkable turnaround, elevating their ROAS by an impressive 5x. With a spotlight on their strategic manoeuvres, data-driven insights, and innovative approaches, boAt uncovered […]
5 Simple Steps To Select The Right Platform For Marketing Your Business Online
Choosing the right online marketing platform is key to reaching your target audience and achieving business growth. #marketingstrategy
Increasing Add to Cart Rate for an apparel brand on Shopify: June 2022
Problem: An apparel brand has a very poor conversion rate on Shopify. The conversion rate is from 0.2-0.5% which is below industry standards of 1.5% for an apparel store. Their add-to-cart rate was between 1.44% to 1.9%. By doing some changes, we were able to increase their add to cart to 4-5% Step 1: Identify […]