Facebook (Meta) Ads Manager Campaign Structure
- Explains how campaigns need to be differentiated based on segmentation, learning stage, trials and scalability
- It gives a breakdown of what type of budgets should each of the campaigns have and
- Shares the actual ideal structure for a Meta Ads Manager Account
Please note – the Facebook ads manager structure is shared after trials and tests are done. Other accounts might have different learning, and this is what best worked for us and hence shared with you all to try out.