worked with Vipa when I was heading Marketing and Business for OZiva and Vipa was heading the entire performance and influencer marketing division. As a traditional marketer, I had a solid understanding of Traditional media, but not Digital. It was a great learning experience for me to work with Vipa and understand the world of D2C. She has her fundamentals right, on Digital platforms, she can set up campaigns on Fb and Yt at the speed of lightning, and take them down faster. She is great with data, has a strong analytical bent, and is very detail oriented. In a D2C business, things happen at pace and scale. And Vipa is amazing at managing both. And she has a very very stable head. Except the one time that I was called a ‘luddite’, I only had things to learn and enjoyed working with her thoroughly. Work with Vipa if you are looking to work on any of these:
Performance Marketing campaigns setup, management and strategy.
D2C management, website optimization and campaign planning
Influencer content and marketing
Product Development and Pricing
I’m sure you’ll have as good a time as I did