Ideal Performance vs Branding spends split for a D2C or eCommerce Brand 

A D2C company or an eCommerce brand need to focus on two important ways to drive growth, both in the short term and long term by focusing on performance marketing and brand building. In this article, we will cover the ideal performance and branding spit for a D2C (direct to consumer) or eCommerce business.  Performance … Read more

Ideal Platform Wise Budget Split for Ecommerce Brands: Meta Ads, Google Ads, Others  

As a company grows, it becomes very important to figure out the right strategy across different marketing channels. In this article we will cover the budget split for a D2C brand or an eCommerce brand across various platforms like Facebook, Google and other platforms for performance marketing, that is, the goal is sales and not … Read more

Retention & Acquisition: What is the ideal Budget for marketing 

For any business, whether online or offline, having an acquisition and retention strategy is very important. In this article, we will understand what should be the ideal retention and acquisition budget mix for any business.  Retention & Acquisition Meaning  Acquisition means getting new customers to your business and retention means reaching out to existing customers … Read more

How to Structure Meta Campaigns in May 2022 – Facebook campaigns not working. 

Many businesses that are running Meta Ads (previously known as Facebook ads) are seeing diminishing returns in 2022. One of the major reasons for this is because of iOS tracking and Facebook changes from their end. In this article, we will cover how these businesses can recover from this loss on their Facebook portal and … Read more

3 Steps to Start Your Own Influencer Marketing Agency and earn money online 

With the rise of Influencer Marketing, a lot of brands are looking to sign up Influencers. In this time one can start and successfully scale their own influencer marketing agency in a few simple steps!  3 steps to starting your own Influencer Marketing Agency  Find Influencers & Get their Rates  For an Influencer Marketing Agency, … Read more

How to Increase Reviews and Ratings on Amazon in 2023? Tried and Tested 

Reviews play an important role for buyers to make a purchase decision. Amazon, like any other marketplace, also holds this true. Hence for a seller, ensuring that they are getting good reviews is very important. This article will cover how to get reviews and ratings on your eCommerce portals like Amazon, Flipkart, eBay etc.  Ideal … Read more

Amazon Hygiene Checklist | The Must-Haves to increase your sale and Rank on Amazon with Examples

Amazon, like Google and Bing, is also a search engine. If a brand or seller wants to establish themselves on Amazon, they cannot achieve this by simply spending money on Amazon ads. It is essential to have a few things to boost eCommerce sales. Many sellers might not pay much attention to these amazon must-haves; … Read more