Breakeven ROAS Calculator is a calculator that will help you understand how much ROAS should you aim for to break even against the spending you have done. It takes into consideration spends like cost of goods, Shipping, discounts, etc. It doesn’t consider the fixed costs.

The ideal ROAS (Return on Ad Spends) to target is not 1. As this ROAS of 1 just considers 2 aspects – Sales and Spends. However in the “sales” there are other hidden costs like shipping, discounts, etc which are not considered and hence ROAS of 1 is incorrect to work with.

This template can be used by business heads, marketing managers, growth hackers, performance marketers and more to understand what ROAS should they aim for when spending on portals like Google Ads, and Meta Ads (Facebook and Instagram Ads) to break even on the spends.

It takes into consideration the unit economics of a product like – the MRP of the product, cost of manufacturing the single product, shipping charges on it, discounts, etc.