Month: May 2022

Ideal Performance vs Branding spends split for a D2C or eCommerce Brand 

A D2C company or an eCommerce brand need to focus on two important ways to drive growth, both in the short term and long term by focusing on performance marketing and brand building. In this article, we will cover the ideal performance and branding spit for a D2C (direct to consumer) or eCommerce business.  Performance […]

Ideal Platform Wise Budget Split for Ecommerce Brands: Meta Ads, Google Ads, Others  

As a company grows, it becomes very important to figure out the right strategy across different marketing channels. In this article we will cover the budget split for a D2C brand or an eCommerce brand across various platforms like Facebook, Google and other platforms for performance marketing, that is, the goal is sales and not […]

Retention & Acquisition: What is the ideal Budget for marketing 

For any business, whether online or offline, having an acquisition and retention strategy is very important. In this article, we will understand what should be the ideal retention and acquisition budget mix for any business.  Retention & Acquisition Meaning  Acquisition means getting new customers to your business and retention means reaching out to existing customers […]