The Transformative Shift in Influencer Marketing: Micro-Influencers, Authenticity, and Success.
In the dynamic realm of influencer marketing, a transformative shift is reshaping the landscape. The days of relying solely on […]
The strategy of Skincare Brands on Threads
Have you run into your favourite beauty brand while scrolling your threads? Perhaps yes! In the modern world, the fast
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CBO vs ABO for performance marketing – the game changer
Introduction In the ever-changing landscape of meta ads (Facebook Ads), finding the perfect formula to unlock the full potential of
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PMax Campaign – How to & Results
Introduction Are you tired of the never-ending search for the ultimate productivity hack? Look no further, as the PMax Campaign
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Decline of Influencer Marketing in India for D2C brands?
Introduction You must have seen your favourite Instagram influencer in an ad for a perfume brand. It is because D2C
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Case Study: How boAt boosted its ROAS by 5x
In the ever-evolving digital marketing landscape, achieving an exceptional Return on Ad Spend (ROAS) is an exceptional milestone. In this
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Why are thumb-stopping creatives important, and how can you create them?
In a fast-paced world, capturing the audience’s reactions almost seems like a battle. The concept of “thumb-stopping creatives” has emerged
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Zomato Marketing Strategy: A Case Study on Top 7 Marketing Trends
How often have you avoided getting off your cosy bed to make yourself a meal? You probably called it a
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Performance Marketing: Proven Strategies to Enhance Meta Ads ROAS
Ever wondered how many hours people waste watching cat videos online? Well, let’s turn that wasted time into ROI gold!
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