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Zomato Marketing Strategy: A Case Study on Top 7 Marketing Trends 

How often have you avoided getting off your cosy bed to make yourself a meal? You probably called it a day, and Zomato-ed your way out. Zomato has taken the…

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Performance Marketing: Proven Strategies to Enhance Meta Ads ROAS

Ever wondered how many hours people waste watching cat videos online? Well, let's turn that wasted time into ROI gold! With around 50% of people guilty of accidentally clicking on…

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Increasing Conversion Rate – Cosmetic Brand Case Study in Indian Market

This article is about how a cosmetic brand in India increased its sales by making changes to its marketing strategy. It will explain how the brand was able to attract…

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a women on her laptop doing influencer marketing

Influencer Marketing: Pros and Cons | Is It Suitable For Your Business?

Be it Youtube, Instagram, snapchat, tiktok or Facebook, these days a lot of brands are leveraging these platforms; and lots of people are getting aware of the term “influencer marketing”…

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