In the dynamic realm of influencer marketing, a transformative shift is reshaping the landscape. The days of relying solely on celebrity endorsements are fading, and a new era is dawning—one characterized by micro-influencers, the supremacy of authentic content, and values-driven partnerships. This evolution offers the promise of a more authentic and precise approach, establishing profound […]
Tag: Digital Marketing
Zomato Marketing Strategy: A Case Study on Top 7 Marketing Trends
How often have you avoided getting off your cosy bed to make yourself a meal? You probably called it a day, and Zomato-ed your way out. Zomato has taken the foodie world by storm with its innovative marketing strategy that satisfies appetite and serves up trends! In FY 2016-21, Zomato grew at a 62% revenue […]
Performance Marketing: Proven Strategies to Enhance Meta Ads ROAS
Ever wondered how many hours people waste watching cat videos online? Well, let’s turn that wasted time into ROI gold! With around 50% of people guilty of accidentally clicking on ads (we’ve all been there!), it’s time to turn those accidental taps into delightful conversions. Maximising Return on Ad Spend (ROAS) is the key to […]
Increasing Conversion Rate – Cosmetic Brand Case Study in Indian Market
This article is about how a cosmetic brand in India increased its sales by making changes to its marketing strategy. It will explain how the brand was able to attract more customers and convince them to buy their products. Results: Improvement in Conversion Rate We managed to increase the conversion rate across the funnel Metric […]
Influencer Marketing: Pros and Cons | Is It Suitable For Your Business?
Be it Youtube, Instagram, snapchat, tiktok or Facebook, these days a lot of brands are leveraging these platforms; and lots of people are getting aware of the term “influencer marketing” so let’s understand what it is exactly and if it is the correct strategy for your In this article we will go over the following […]