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Performance Marketing: Proven Strategies to Enhance Meta Ads ROAS

Performance Marketing: Proven Strategies to Enhance Meta Ads ROAS

Ever wondered how many hours people waste watching cat videos online? Well...
Increasing Conversion Rate – Cosmetic Brand Case Study in Indian Market

Increasing Conversion Rate – Cosmetic Brand Case Study in Indian Market

This article is about how a cosmetic brand in India increased its sales by making...

5 Simple Steps To Select The Right Platform For Marketing Your Business Online 

Choosing the right online marketing platform is key to reaching your target audience...
Increasing Add to Cart Rate for an apparel brand on Shopify: June 2022 

Increasing Add to Cart Rate for an apparel brand on Shopify: June 2022 

Problem: An apparel brand has a very poor conversion rate on Shopify. The conversion...
Ideal Performance vs Branding spends split for a D2C or eCommerce Brand 

Ideal Performance vs Branding spends split for a D2C or eCommerce Brand 

A D2C company or an eCommerce brand need to focus on two important ways to drive...
Ideal Platform Wise Budget Split for Ecommerce Brands: Meta Ads, Google Ads, Others  

Ideal Platform Wise Budget Split for Ecommerce Brands: Meta Ads, Google Ads, Others  

As a company grows, it becomes very important to figure out the right strategy across...
Retention & Acquisition: What is the ideal Budget for marketing 

Retention & Acquisition: What is the ideal Budget for marketing 

For any business, whether online or offline, having an acquisition and retention...
amazon 3 star rating

How to make the best of your negative ratings on Amazon?

If you have a lesser than 3.5 stars rating on Amazon or any other eCommerce website...

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