We’re constantly bombarded with information from all directions-social media updates, online ads, emails, and more. This relentless influx can lead to what’s known as information overload, a state where the sheer volume of data becomes overwhelming, making it challenging to process and make decisions.
Category: Digital Marketing
Case Study: Transforming Website Performance at Toposel
Introduction At Toposel, we pride ourselves on delivering top-notch website optimization services that drive tangible results. This case study showcases a significant achievement for one of our clients, where we dramatically improved their website’s page speed score, enhancing user experience, SEO, and conversion rates. Background Our client, a prominent company with a WordPress website, was […]
Mastering Voice Search Optimization: The Path to Greater Online Visibility and Enhanced User Experience
Voice search optimization: Unleash your online potential with conversational keywords and enhance user experience.
The strategy of Skincare Brands on Threads
Have you run into your favourite beauty brand while scrolling your threads? Perhaps yes! In the modern world, the fast paced regimen requires staying connected. Skincare brands are no exception to this trend. Enter Threads – the innovative platform that has captivated skincare brands’ attention, transforming how they engage with their audiences. Skincare companies are […]
CBO vs ABO for performance marketing – the game changer
Introduction In the ever-changing landscape of meta ads (Facebook Ads), finding the perfect formula to unlock the full potential of our campaigns can be as challenging as finding the ideal GIF reaction for every situation. Enter budget optimization – the secret ingredient to make or break your performance marketing efforts. With two powerful budget optimization […]
PMax Campaign – How to & Results
Introduction Are you tired of the never-ending search for the ultimate productivity hack? Look no further, as the PMax Campaign promises to revolutionize your efficiency game! With genuine data backing its effectiveness, this campaign aims to uncover the secrets to maximizing productivity in the wittiest and most engaging manner possible. Join us as we delve […]
Decline of Influencer Marketing in India for D2C brands?
Introduction You must have seen your favourite Instagram influencer in an ad for a perfume brand. It is because D2C firms, short form for Direct-to-Consumer, have lately featured influencers in their marketing campaigns. It extends their reach to the target audience effectively. However, there seems to be a shock wave coming around. Statistics disclose a […]
Why are thumb-stopping creatives important, and how can you create them?
In a fast-paced world, capturing the audience’s reactions almost seems like a battle. The concept of “thumb-stopping creatives” has emerged as a crucial strategy to break through the noise and compel users to pause and engage with content. But what makes these creatives so important? Thumb-stopping creatives are visually captivating and attention-grabbing content that halts […]
Zomato Marketing Strategy: A Case Study on Top 7 Marketing Trends
How often have you avoided getting off your cosy bed to make yourself a meal? You probably called it a day, and Zomato-ed your way out. Zomato has taken the foodie world by storm with its innovative marketing strategy that satisfies appetite and serves up trends! In FY 2016-21, Zomato grew at a 62% revenue […]
Performance Marketing: Proven Strategies to Enhance Meta Ads ROAS
Ever wondered how many hours people waste watching cat videos online? Well, let’s turn that wasted time into ROI gold! With around 50% of people guilty of accidentally clicking on ads (we’ve all been there!), it’s time to turn those accidental taps into delightful conversions. Maximising Return on Ad Spend (ROAS) is the key to […]