Case Study: How boAt boosted its ROAS by 5x
In the ever-evolving digital marketing landscape, achieving an exceptional Return on Ad Spend (ROAS) is an exceptional milestone. In this […]
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Why are thumb-stopping creatives important, and how can you create them?
In a fast-paced world, capturing the audience’s reactions almost seems like a battle. The concept of “thumb-stopping creatives” has emerged
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Zomato Marketing Strategy: A Case Study on Top 7 Marketing Trends
How often have you avoided getting off your cosy bed to make yourself a meal? You probably called it a
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Performance Marketing: Proven Strategies to Enhance Meta Ads ROAS
Ever wondered how many hours people waste watching cat videos online? Well, let’s turn that wasted time into ROI gold!
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Increasing Conversion Rate – Cosmetic Brand Case Study in Indian Market
This article is about how a cosmetic brand in India increased its sales by making changes to its marketing strategy.
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5 Simple Steps To Select The Right Platform For Marketing Your Business Online
Choosing the right online marketing platform is key to reaching your target audience and achieving business growth. #marketingstrategy
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Increasing Add to Cart Rate for an apparel brand on Shopify: June 2022
Problem: An apparel brand has a very poor conversion rate on Shopify. The conversion rate is from 0.2-0.5% which is
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Ideal Performance vs Branding spends split for a D2C or eCommerce Brand
A D2C company or an eCommerce brand need to focus on two important ways to drive growth, both in the
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Ideal Platform Wise Budget Split for Ecommerce Brands: Meta Ads, Google Ads, Others
As a company grows, it becomes very important to figure out the right strategy across different marketing channels. In this
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Retention & Acquisition: What is the ideal Budget for marketing
For any business, whether online or offline, having an acquisition and retention strategy is very important. In this article, we
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