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Author name: Vipa J

Case Study: Transforming Website Performance at Toposel

Digital Marketing /

Introduction At Toposel, we pride ourselves on delivering top-notch website optimization services that drive tangible results. This case study showcases a significant achievement for one of our clients, where we dramatically improved their website’s page speed score, enhancing user experience, SEO, and conversion rates. Background Our client, a prominent company with a WordPress website, was […]

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Increasing Conversion Rate – Cosmetic Brand Case Study in Indian Market

Digital Marketing /

This article is about how a cosmetic brand in India increased its sales by making changes to its marketing strategy. It will explain how the brand was able to attract more customers and convince them to buy their products. Results: Improvement in Conversion Rate We managed to increase the conversion rate across the funnel Metric

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Increasing Add to Cart Rate for an apparel brand on Shopify: June 2022 

Uncategorized /

Problem: An apparel brand has a very poor conversion rate on Shopify. The conversion rate is from 0.2-0.5% which is below industry standards of 1.5% for an apparel store. Their add-to-cart rate was between 1.44% to 1.9%. By doing some changes, we were able to increase their add to cart to 4-5%  Step 1: Identify

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Ideal Performance vs Branding spends split for a D2C or eCommerce Brand 

Digital Marketing, Performance Marketing /

A D2C company or an eCommerce brand need to focus on two important ways to drive growth, both in the short term and long term by focusing on performance marketing and brand building. In this article, we will cover the ideal performance and branding spit for a D2C (direct to consumer) or eCommerce business.  Performance

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Ideal Platform Wise Budget Split for Ecommerce Brands: Meta Ads, Google Ads, Others  

Digital Marketing, Performance Marketing /

As a company grows, it becomes very important to figure out the right strategy across different marketing channels. In this article we will cover the budget split for a D2C brand or an eCommerce brand across various platforms like Facebook, Google and other platforms for performance marketing, that is, the goal is sales and not

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Retention & Acquisition: What is the ideal Budget for marketing 

Digital Marketing /

For any business, whether online or offline, having an acquisition and retention strategy is very important. In this article, we will understand what should be the ideal retention and acquisition budget mix for any business.  Retention & Acquisition Meaning  Acquisition means getting new customers to your business and retention means reaching out to existing customers

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How to Structure Meta Campaigns in May 2022 – Facebook campaigns not working. 

Digital Marketing /

Many businesses that are running Meta Ads (previously known as Facebook ads) are seeing diminishing returns in 2022. One of the major reasons for this is because of iOS tracking and Facebook changes from their end. In this article, we will cover how these businesses can recover from this loss on their Facebook portal and

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3 Steps to Start Your Own Influencer Marketing Agency and earn money online 

Digital Marketing, Influencer Marketing /

With the rise of Influencer Marketing, a lot of brands are looking to sign up Influencers. In this time one can start and successfully scale their own influencer marketing agency in a few simple steps!  3 steps to starting your own Influencer Marketing Agency  Find Influencers & Get their Rates  For an Influencer Marketing Agency,

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