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Blog Articles

  • The strategy of Skincare Brands on Threads

    The strategy of Skincare Brands on Threads

    Have you run into your favourite beauty brand while scrolling your threads? Perhaps yes! In the modern world, the fast paced regimen requires staying connected. Skincare brands are no exception to this trend. Enter Threads – the innovative platform that has captivated skincare brands’ attention, transforming how they engage with their audiences. Skincare companies are…

  • CBO vs ABO for performance marketing – the game changer

    CBO vs ABO for performance marketing – the game changer

    Introduction In the ever-changing landscape of meta ads (Facebook Ads), finding the perfect formula to unlock the full potential of our campaigns can be as challenging as finding the ideal GIF reaction for every situation. Enter budget optimization – the secret ingredient to make or break your performance marketing efforts.  With two powerful budget optimization…

  • PMax Campaign – How to & Results

    PMax Campaign – How to & Results

    Introduction Are you tired of the never-ending search for the ultimate productivity hack? Look no further, as the PMax Campaign promises to revolutionize your efficiency game! With genuine data backing its effectiveness, this campaign aims to uncover the secrets to maximizing productivity in the wittiest and most engaging manner possible. Join us as we delve…

  • Decline of Influencer Marketing in India for D2C brands?

    Decline of Influencer Marketing in India for D2C brands?

    Introduction You must have seen your favourite Instagram influencer in an ad for a perfume brand. It is because D2C firms, short form for Direct-to-Consumer, have lately featured influencers in their marketing campaigns. It extends their reach to the target audience effectively. However, there seems to be a shock wave coming around. Statistics disclose a…

  • Case Study: How boAt boosted its ROAS by 5x

    Case Study: How boAt boosted its ROAS by 5x

    In the ever-evolving digital marketing landscape, achieving an exceptional Return on Ad Spend (ROAS) is an exceptional milestone. In this regard, boAt, a prominent player in the consumer electronics industry, orchestrated a remarkable turnaround, elevating their ROAS by an impressive 5x.  With a spotlight on their strategic manoeuvres, data-driven insights, and innovative approaches, boAt uncovered…

  • Why are thumb-stopping creatives important, and how can you create them?

    Why are thumb-stopping creatives important, and how can you create them?

    In a fast-paced world, capturing the audience’s reactions almost seems like a battle. The concept of “thumb-stopping creatives” has emerged as a crucial strategy to break through the noise and compel users to pause and engage with content. But what makes these creatives so important?  Thumb-stopping creatives are visually captivating and attention-grabbing content that halts…

  • Zomato Marketing Strategy: A Case Study on Top 7 Marketing Trends 

    Zomato Marketing Strategy: A Case Study on Top 7 Marketing Trends 

    How often have you avoided getting off your cosy bed to make yourself a meal? You probably called it a day, and Zomato-ed your way out. Zomato has taken the foodie world by storm with its innovative marketing strategy that satisfies appetite and serves up trends! In FY 2016-21, Zomato grew at a 62% revenue…

  • Performance Marketing: Proven Strategies to Enhance Meta Ads ROAS

    Performance Marketing: Proven Strategies to Enhance Meta Ads ROAS

    Ever wondered how many hours people waste watching cat videos online? Well, let’s turn that wasted time into ROI gold! With around 50% of people guilty of accidentally clicking on ads (we’ve all been there!), it’s time to turn those accidental taps into delightful conversions.  Maximising Return on Ad Spend (ROAS) is the key to…

  • Increasing Conversion Rate – Cosmetic Brand Case Study in Indian Market

    Increasing Conversion Rate – Cosmetic Brand Case Study in Indian Market

    This article is about how a cosmetic brand in India increased its sales by making changes to its marketing strategy. It will explain how the brand was able to attract more customers and convince them to buy their products. Results: Improvement in Conversion Rate We managed to increase the conversion rate across the funnel Metric…

  • 5 Simple Steps To Select The Right Platform For Marketing Your Business Online 

    Choosing the right online marketing platform is key to reaching your target audience and achieving business growth. #marketingstrategy

  • Increasing Add to Cart Rate for an apparel brand on Shopify: June 2022 

    Increasing Add to Cart Rate for an apparel brand on Shopify: June 2022 

    Problem: An apparel brand has a very poor conversion rate on Shopify. The conversion rate is from 0.2-0.5% which is below industry standards of 1.5% for an apparel store. Their add-to-cart rate was between 1.44% to 1.9%. By doing some changes, we were able to increase their add to cart to 4-5%  Step 1: Identify…

  • Ideal Performance vs Branding spends split for a D2C or eCommerce Brand 

    Ideal Performance vs Branding spends split for a D2C or eCommerce Brand 

    A D2C company or an eCommerce brand need to focus on two important ways to drive growth, both in the short term and long term by focusing on performance marketing and brand building. In this article, we will cover the ideal performance and branding spit for a D2C (direct to consumer) or eCommerce business.  Performance…

  • Ideal Platform Wise Budget Split for Ecommerce Brands: Meta Ads, Google Ads, Others  

    Ideal Platform Wise Budget Split for Ecommerce Brands: Meta Ads, Google Ads, Others  

    As a company grows, it becomes very important to figure out the right strategy across different marketing channels. In this article we will cover the budget split for a D2C brand or an eCommerce brand across various platforms like Facebook, Google and other platforms for performance marketing, that is, the goal is sales and not…

  • Retention & Acquisition: What is the ideal Budget for marketing 

    Retention & Acquisition: What is the ideal Budget for marketing 

    For any business, whether online or offline, having an acquisition and retention strategy is very important. In this article, we will understand what should be the ideal retention and acquisition budget mix for any business.  Retention & Acquisition Meaning  Acquisition means getting new customers to your business and retention means reaching out to existing customers…

  • How to make the best of your negative ratings on Amazon?

    How to make the best of your negative ratings on Amazon?

    If you have a lesser than 3.5 stars rating on Amazon or any other eCommerce website, then this article will help you understand how to make the best use of poor ratings and still have good sales.  Remove Negative Reviews  The easiest and most effective way to improve ratings is to reduce negative ratings, which…

  • How to Structure Meta Campaigns in May 2022 – Facebook campaigns not working. 

    How to Structure Meta Campaigns in May 2022 – Facebook campaigns not working. 

    Many businesses that are running Meta Ads (previously known as Facebook ads) are seeing diminishing returns in 2022. One of the major reasons for this is because of iOS tracking and Facebook changes from their end. In this article, we will cover how these businesses can recover from this loss on their Facebook portal and…

  • 3 Steps to Start Your Own Influencer Marketing Agency and earn money online 

    3 Steps to Start Your Own Influencer Marketing Agency and earn money online 

    With the rise of Influencer Marketing, a lot of brands are looking to sign up Influencers. In this time one can start and successfully scale their own influencer marketing agency in a few simple steps!  3 steps to starting your own Influencer Marketing Agency  Find Influencers & Get their Rates  For an Influencer Marketing Agency,…

  • How to Increase Reviews and Ratings on Amazon in 2023? Tried and Tested 

    How to Increase Reviews and Ratings on Amazon in 2023? Tried and Tested 

    Reviews play an important role for buyers to make a purchase decision. Amazon, like any other marketplace, also holds this true. Hence for a seller, ensuring that they are getting good reviews is very important. This article will cover how to get reviews and ratings on your eCommerce portals like Amazon, Flipkart, eBay etc.  Ideal…

  • Amazon Hygiene Checklist | The Must-Haves to increase your sale and Rank on Amazon with Examples

    Amazon Hygiene Checklist | The Must-Haves to increase your sale and Rank on Amazon with Examples

    Amazon, like Google and Bing, is also a search engine. If a brand or seller wants to establish themselves on Amazon, they cannot achieve this by simply spending money on Amazon ads. It is essential to have a few things to boost eCommerce sales. Many sellers might not pay much attention to these amazon must-haves;…

  • How To Increase and Improve Influencer Marketing Conversion Rate?

    How To Increase and Improve Influencer Marketing Conversion Rate?

    Influencer Marketing Conversion Rate would depend a lot on your industry, pricing and user journey flow. The highest impact though would be the influencer’s integration in their post or video. It would depend on how well they are calling out the problem and placing the brand as a solution. Apart from this the website user…

  • Ideal Customer Acquisition Strategy for an Online Business 

    Ideal Customer Acquisition Strategy for an Online Business 

    Today a lot of direct to consumers (D2C) businesses are emerging as online sales are increasing. It is projected that ecommerce sales will increase by 16% in the USA in 2022.[1]  Work from home has given this industry a huge increase and offline retailers have also started seeing the benefits of moving online. Due to…

  • Commonly Used Influencer Marketing Terms 

    Commonly Used Influencer Marketing Terms 

    This article will cover all the commonly used terms in Influencer Marketing. This is helpful for brands who are new to influencer marketing and for upcoming influencers.  Read more about the ideal influencer marketing strategy here Influencer Marketing KPIs (Key Performance Indicators)  Impressions: Impressions refer to the number of times the content has been displayed…

  • Ideal Influencer Marketing Strategy for a D2C Business 

    Ideal Influencer Marketing Strategy for a D2C Business 

    Influencer Marketing is a great way to build credibility and trust for new upcoming D2C brands. With the right Influencer Marketing Strategy, one might see a boost in all the important metrics of the brand. However, influencer marketing can also deliver ROI less than 1 if not planned or implemented well.   Overview of the Influencer…

  • Influencer Marketing: Pros and Cons | Is It Suitable For Your Business?

    Influencer Marketing: Pros and Cons | Is It Suitable For Your Business?

    Be it Youtube, Instagram, snapchat, tiktok or Facebook, these days a lot of brands are leveraging these platforms; and lots of people are getting aware of the term “influencer marketing” so let’s understand what it is exactly and if it is the correct strategy for your In this article we will go over the following…